Since 2001, Empowered Communications has operated Australia’s largest online permission marketing and media network with over 500,000 active members Australia-wide.
When members join one of Empowered’s online loyalty programs, they share demographic and psychographic information with Empowered. Members also give their permission to receive relevant market research questionnaires and email and SMS promotions based on their indicated areas of interest and member profile.
Working with media buying agencies, direct clients and research companies, Empowered sends more than 1,200 highly targeted campaigns on behalf of Australia’s largest brands each year.
Campaign types include brand awareness, lead generation, competitions, database builds and sampling. The capability to send targeted campaigns and the highly responsive nature of the Empowered members provides advertisers a marketing solution that is cost effective (performance related cost metrics), efficient and delivers trackable results in real time.
Many of the world’s largest market research companies use Empowered’s research panel. The scale, segmentation capability, and representative nature of the Empowered research panel cater for distinct research needs.
Campaign types include, brand trackers, quick polls, pre-qualified sub panel groups, sms polls, quantitative and qualitative research. The responsive nature of the Empowered research Panel delivers timely, cost effective (performance related cost metrics) results for Empowered research partners.
Launched in 2001 the members of the SMSPup community redeem points for free web-to-mobile SMS messages, free ringtones and free mobile phone content such as games and wallpapers. Click here to visit the site.
Since 2005, whatdoyouthink.com.au members have set up ‘quick polls’ and forums on subjects that interest them. It is a site that lets ordinary Australians share their opinions on the serious and the quirky. Points are redeemable for items in the WDYT Rewards Catalogue. Click here to visit the site.
Members of the Big Giveaway have the chance to win great prizes online. To increase their chances of winning members earn entry points by responding to advertising and research campaigns. Click here to visit the site.
Launched in 2003, iDonate.com.au enables ordinary Australians to earn rewards which are redeemed as donations to their favourite charities. Click here to visit the site.
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Digital Performance Group purchases Australia's No 2 Affiliate network - Viva9